Josipa Jutt Ferlan, generalna menadžerica klastera Hilton hotela Zagreb, kroz novi razvoj ovog hotelskog brenda u Hrvatskoj opisuje koji su trendovi i smjer poslovanja ključni u formiranju ponude za putnika novog doba.
The main idea is that Hilton Hotels, under the leadership of Josipa Jutt Ferlan, is expanding its presence in Croatia beyond its three Zagreb hotels.
This expansion focuses on:
* Branding boutique hotels: Hilton is increasingly partnering with smaller, unique hotels (like Keight Curio by Hilton in Opatija) to leverage both their individual charm and the Hilton brand's standards. This caters to the growing trend of guests seeking distinctive experiences.
* Adapting to lifestyle trends: Hilton is embracing the "lifestyle" component in hospitality, evident in their Canopy by Hilton in Zagreb, which offers a more casual and contemporary experience without compromising quality.
Ultimately, the article highlights Hilton's strategy to evolve with changing guest expectations by strategically diversifying its portfolio and embracing new trends within the hospitality industry.
The main idea is that Hilton Hotels, under the leadership of Josipa Jutt Ferlan, is expanding its presence in Croatia beyond its three Zagreb hotels. This expansion focuses on: * Branding boutique hotels: Hilton is increasingly partnering with smaller, unique hotels (like Keight Curio by Hilton in Opatija) to leverage both their individual charm and the Hilton brand's standards. This caters to the growing trend of guests seeking distinctive experiences. * Adapting to lifestyle trends: Hilton is embracing the "lifestyle" component in hospitality, evident in their Canopy by Hilton in Zagreb, which offers a more casual and contemporary experience without compromising quality. Ultimately, the article highlights Hilton's strategy to evolve with changing guest expectations by strategically diversifying its portfolio and embracing new trends within the hospitality industry.
